Jaguar Land Rover

1 april 2015

Project: Jaguar Car Dealership, Saint-Ouen-l'Aumône | France
Architect: La Société d'Architecture Capy-Joulia Groupe Empreintes | France
Installer: Cibétanche SAS | France
Façade System: Tray panels SZ20
Year of Construction: 2013
Product: ALUCOBOND® Sunshine Grey Metallic & Champagne Metallic
Photos: Manuel Panaget

VERY BRITISH

Customers at Jaguar Land Rover should feel as comfortable as in a British living room. The two traditional British brands merged again almost ten years ago, and since then many dealers have marketed both brands. After all, the target groups share a similar sense of tradition; they expect sound, reliable quality and distinguished, classic design. This is the reason why Jaguar Land Rover have developed a corporate design called “Arch” which refers to the arch spanning both brands in terms of organization, content and design. Jaguar Land Rover dealers are currently applying the unifying corporate design shared by the two brands to their dealerships. The architectural design is based on a linear, clear-cut, symmetrical geometry with large display windows framed by deep, inwardly sloping surrounds – reminiscent of the living room fireplace or the framed family portrait above it. The façade’s chief attraction is its careful detailing, its soft-edged ALUCOBOND® tray panels, which add visual depth and stability. Their horizontal format emphasizes the strict grid system of joints; the two ALUCOBOND® surface colours, Sunshine Grey Metallic and Champagne Metallic, emphasize the classic, axial layout of the building structure. This is, by the way, a characteristic which continues within the building: The building axis leads from the glass entrance to the reception desk and then on to the lounges and service areas. These, of course, are also located exactly in the centre, everything perfectly symmetrical right down to the last detail, accentuated and shown to advantage against an exclusive wood decor. This is not only to cater to the target groups’ exacting taste when it comes to order and details, but also to represent the internal relationship between the brands: Jaguar and Land Rover are to co-exist on absolutely equal footing and complement each other. Neither brand claims the limelight nor is obtrusive; their relationship towards each other and towards their customers is discreet. Because customers should be treated like royalty. That is very British indeed.

Locatie

Trefwoorden

aluminium composiet shop corporate identity acm acp car dealer aluminum composite

ALUCOBOND®

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Staat van realisatie Voltooid

Start bouw 2013

Plaats Neuilly-le-Vendin

Bruto m² 800

Meewerkende partijen

ArchitectLa Société d'Architecture Capy-Joulia Groupe Empreintes

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